Okay. Now, I normally tear through unsolicited email press releases like a velociraptor through a paddock of newborn foals. But the Oddbins one I received yesterday was rather entertaining.
Ayo Akintola, the Oddbins MD, has apparently become incensed (with, of course, that particular kind of anger that just so happens to make for a good news story) at the branding restrictions imposed on small businesses that aren’t official Olympics sponsors.
As a result he is offering a ninja discount to all Oddbins customers. It’s not an Olympic discount — because he can’t call it that. It’s just a discount that coincidentally happens to celebrate an unnamed national event and to last for the next three weeks.
Here’s the funny bit.
The discount (30% off) applies to anyone coming into an Oddbins shop bearing items made by non-Olympics sponsors. Nike trainers, Vauxhall car keys, a can of Pepsi, a KFC receipt…
Yup. It’s provocative and attention-seeking. But I kind of like it. Here’s another image.