The collected wine-tastings & wine-ramblings of one who prefers to describe wines with metaphors, not percentages

Oddbins launches promotion *definitely nothing to do with the Olympics*

Oddbins promo artwork for a campaign definitely not linked to the OlympicsOkay. Now, I normally tear through unsolicited email press releases like a velociraptor through a paddock of newborn foals. But the Oddbins one I received yesterday was rather entertaining.

Ayo Akintola, the Oddbins MD, has apparently become incensed (with, of course, that particular kind of anger that just so happens to make for a good news story) at the branding restrictions imposed on small businesses that aren’t official Olympics sponsors.

As a result he is offering a ninja discount to all Oddbins customers. It’s not an Olympic discount — because he can’t call it that. It’s just a discount that coincidentally happens to celebrate an unnamed national event and to last for the next three weeks.

Here’s the funny bit.

The discount (30% off) applies to anyone coming into an Oddbins shop bearing items made by non-Olympics sponsors. Nike trainers, Vauxhall car keys, a can of Pepsi, a KFC receipt…

Yup. It’s provocative and attention-seeking. But I kind of like it. Here’s another image.

Oddbins promo artwork for a campaign definitely not linked to the Olympics

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