Portuguese wine diary — chapter 3

In which Old Parn’s vinous travels continue, and he reflects upon the physically demanding business of wine tasting, as well as the peculiar lack of rampant commercialism in the world of Vinho Verde wine

Discarded wine bottles left on three tables, receding out of focus

Tasting wine can be pretty brutal. You might go so far as to call it an extreme sport, in fact. Because if you want to taste wines, you’ve got to be a frigging athlete, my friend. At the peak of physical condition.

Like me.

You’ve got to be supple. Because you’ll be wandering around with a glass in one hand, an increasingly voluminous and unwieldy sheaf of papers in the other and (if you’re a ponce like me) a DSLR camera slung over your shoulder.

So every time you bend your knees to spit out the wine you just tasted (yup), the camera swings round, scythe-like, in a vengeful arc. Hell, this is DEMANDING STUFF.

Day 3 kicked off with a tasting, see — a bunch of producers; us walking round ’em all, swishing and spitting their lovingly vinified creations. It was only thanks to my olympic levels of coordination that I didn’t send glasses and bottles flying all over the shop, thanks to my pendulous camera.

Then there’s the teeth. My chompers, by now, are fucking killing me. Because I am weak. Each time I suck in a breath of cool air, I have a small shudder. And eating a blinkin’ cream cracker is like torture.

(Ever been to a wine tasting? Crackers feature pretty heavily.)

So, yeah, like I said: only the truly resilient need apply.

A tan-coloured cow peers through metal barsQuinta das Arcas

After the collective tasting, we were bundled off to Quinta das Arcas. There were some cows there, which was fabulous (there’s nothing like seeing a dumb beast of a different species to lift my mood. And if you think I’m joking, you’re an idiot.) We had lunch at Quinta das Arcas, which involved sitting at a long, long table and getting more MASSIVE CHUNKS OF MEAT.

Indeed, as a number of my companions remarked, there is something of a disconnect between the recurring spiel of the winemakers we’ve met — that Vinho Verde whites are brilliant, light, fresh wines ideally suited to seafood, salads, simple, clean, light dishes — and the food that we actually get given. Which is, let me say, goddamn delicious. But not exactly what one would call light.

So be it.

Wine-wise — let’s talk about Vinho Verde red wines, shall we? Because these bad boys are not what most people are used to. (And, yes, they are in their element with aforesaid MASSIVE CHUNKS OF MEAT).

A shocking vermillion hue of wine swirled around a glass — inky stains

Typically, they are deepest vermillion in colour — dark, intense. Quinta das Arcas’s Herdade Penedo Gordo was one such example. It’s a fucking massive bundle of spice and chocolate and cherry and coffee — and it clonks you round the palate like a blunderbuss. Like almost all the reds we’ve tasted, it’s served somewhat chilled.

Unlike white Vinho Verde wines, the reds from the region are not typically exported; they’re made to sell to the local market only. It’s not all that hard to see why. Not because they’re terrible — but because, well, who outside the region is going to buy them? They are scary, scary beasts. Stick them alongside some local food and they make sense. But out of context? Pretty damn pant-soiling, to the (mildly incontinent) man on the street, I’d say.

A woman dressed in white gesticulates, describing her vineyard (shown in the background)Quinta da Raza

Waving farewell to the cows (well, I was, anyway. In my head), we then wound our way to the rather beautiful Quinta da Raza. Like many of the wineries we’ve visited, it’s very much a familial kind of deal — we’re greeted and served by the winemakers, who are often members (across several generations, potentially) of the same family.

And although the tasting may have a few trappings of formality (printed tasting notes, that kind of shebang), everything is conducted in the least commercial manner imaginable. In general, it’s rather lovely. But I can’t help but wonder if it isn’t also bizarrely naive: I struggle to imagine many industries that — faced with a roomful of relatively influential German/Swiss buyers (plus one aberrant weirdo from England) — would make so little effort to sculpt, to mould, to influence. Again, I’m not saying this is anything other than lovely. But surely these guys need to be trying to get a consistent message/brand out, rather than leaving it totally to chance? It seems odd to me. Cynical, commercial bastard that I clearly am.

Anyhow, yes. Once again, we tasted an array of zingy, citrusy, fresh white wines. Plenty of which I could gleefully drink a fine old torrent of. Plus an extremely accessible rose (big, fruity hoof to your nose, and a similar whoosh in your mouth) and another scary red.

Quinta de Carapecos

Then our final visit of the day — to cast our eyes across vineyards bathed in beautiful evening sunlight, and snaffle ourselves another tasting and dinner, courtesy of the fine folk of Quinta de Carapecos.

A group of people bathed in warm evening sunlight — backlit with lens flare

Again, some delicious wines, including a lovely, almost indecently accessible rose (jailbait stuff) and — a curio — a sweet wine made from the Espadeiro grape. Which was as honeyed as you like, though its ebullient sweetness did seem to disintegrate somewhat into an unfocused candyfloss at the end.

But, then again, so did my brain, when we finally stumbled our way back to the minibus. Because, boy, was I tired.

I guess that’s pretty much how Roger Bannister must’ve felt on the evening of 6 May 1954.

Portuguese wine diary — chapter 2

In which Old Parn continues his Portuguese travels, and actually encounters some wine, this time. Furthermore, he is plagues by linguistic guilt, only to be relieved at the very end of the day.

Green bunches of grapes hang from suspended vines. A lamp hangs in the foreground

Today kicks off with a melancholic reflection: oh how I wish that my constitution didn’t render breakfast — however delicious — a meal that is (at best) to be tolerated.

Old Parn is not a man of the morning.

So when my glassy eye fell upon a bottle of iced champagne alongside the orange juice, I’m afraid I passed up the opportunity to notch up the day’s first tasting. Sorry.

Instead, I contented myself with some jewel-like pastries and a teabag, desperately, repeatedly and futilely dunked into a jug of warm water. Yeah, sure, it’s a five star hotel. But they still don’t get tea, do they?

Anyhow. My breakfast duly stomached, I strode with oenophiliac purpose towards the cavernous lobby (I say cavernous. Actually, it’s not remotely like a cavern. It has no stalagmites, and there are four glass elevators — enough to give Roald Dahl a wet dream — bombing up and down the side of it. So, when I said ‘cavernous’, what I actually meant was ‘fucking big’. Alright?)

So, friends, I lingered in what I tell myself (mendaciously) was a suave manner, awaiting the rendezvous with my hosts — the Comissao de Viticultura da Regiao dos Vinhos Verdes (just call ’em CVRVV) — and my fellow guests. A bunch of whom, I deduced, were also hangin’ in the cavern.

I circled around for a while like tentative, geriatric (and flightless) vulture. Then a pleasant chap stepped over and greeted me with a burst of a language I should in fact have understood, if GCSEs are anything to go by.

But — well — GCSEs.

So I answered him with an eloquent, sick pause. Then (unnecessarily) I added, ‘I — um — I’m English.’

Ah, sweet England, my guilty yet obscenely well-thumbed get-out-of-jail-free card. Ah. England.

Anyhow, yes, it seems that everyone else on this trip speaks German as their first language.

This puts me in a totally new situation of social awkwardness (and, boy, if you know me, you don’t need me to tell you how high that bar is set). Because I, dear reader, I am the only reason for these guys not to use their native language whenever they talk amongst themselves. I, the Anglo Saxon fly in the sweet Teutonic ointment. This causes me to feel a constant, soul-chewing guilt whenever English is being spoken. Which — given the polite and affable nature of my companions — is frequently.

But no matter. I am used to sensations of soul-chewing guilt. In fact, I’d go so far as to say that I welcome this familiar hue back to my emotional palette. A bit of contrast, y’know?

An old Portuguese street in GuimaraesA trip to Guimaraes

So onto the minibus we scampered.

And pitched up at an old city (‘older than Oxford’, I was told. Oh yes?) called Guimaraes.

There, we were shown around by a jovial chap with ninja English. He told me that the punishment meted out to a man caught consorting with one of Guimaraes’ sizeable population of nuns was no less than five to ten years’ exile. To somewhere like Timor. Or Brazil. Or Angola.

A massive shiver wracked my body as he spoke these deathly words. That explains the fucking saxophonist, I whispered through dry lips.

Then? Then wine.

Vinhos Norte

First, we met the delightful people of Vinhos Norte. They were charming, and dished out some charming wines. Lots of light, fresh, zippy whites (often, the Vinho Verde whites have a dash of fizz to them, and are typically lowish in alcohol, clean, pure). A good few of the whites we tasted would make for damn good aperitif-style drinking. Accessible, balanced.

The full-on sparklers (of which there were a white, a rose and, aye, a red) were, to Old Parn’s gob, a bit less of a success. But others seemed to like ’em well enough.

They then gave us lunch. Oh man, lunch. Lunch meant (amongst other delights) FUCKING HUGE CHUNKS OF MEAT and potatoes that were at least 60% pure, delicious fat.

And we drank red wine from bowls. Rock and sodding roll, my friends. Except, apparently, this is a local custom. Altogether fine by me, I say. But still rock.

A white bowl containing dark red wine. 'Vinho Verde' is written on the side

I liked the people of Vinhos Norte. Most of their wines aren’t readily available to us in the UK, I suspect (in general, once I’m back home, I’ll be able to find this stuff out, I guess) — but you should definitely cast your beady eye over Tapada dos Monges Loureiro, which is currently up for barter on the Naked Marketplace. I liked this a lot — fresh, lemony zing with a nice bready finish. Lemon meringue pie with a nice (but minimal) buttery pastry crust. And 11.5% ABV. Good stuff.

Quinta da Lixa

Carlos Teixeira, winemaker at Quinta da Lixa, is a measured man, a serious man, a canny man. A man who knows his wine — and his marketing. ‘I’ve nothing to conceal: we do exactly what the market wants us to.’

Fair doos, Carlos. Fair doos.

Carlos showed us his vineyards. Lots of rows of vines with grapes on them, right? You get the picture.

Carlos stands showing some grapes on the vine

He then served us his wines: seven whites and a couple of pinkies (as they are referred to by serious wine trade professionals).

Quinta da Lixa whites are citrussy. Boy, yes. They burst with grapefruit. A bit like a balloon filled with grapefruit juice that someone just burst. LIKE THAT. They’re fresh, bracing, fruity, accessible. Meanwhile, the roses were both fruit-packed (strawberries, redcurrants and the gang). I get the feeling I’ll be using the above kind of adjectives a fair bit in describing Vinho Verde’s wines. A whopping great bunch of these would definitely be well up lots of people’s streets. Maybe even yours? Except you don’t have a street, do you? You have a goddamn private gravel driveway, I’ll warrant. With an automatic gate. Whatever. Vinho Verde’s whites might well be up your driveway.

I liked Carlos and his colleagues, too.

Quinta de Santa Cruz

A bottle of Encosta da Maia, Vinho Verde, and some glasses

Finally, we visited Quinta de Santa Cruz — vineyard and home of another man who makes wine. His name is Mario Machado Marques. And what I will say about him is that his wine is very nice. You won’t be able to buy it, apparently. It’s too popular. So there.

For the duration of this visit, I was — you’ll be delighted to hear — relieved of that onerous burden of linguistic guilt of which I spoke earlier. For Mario spoke exclusively and extensively in German.

Now, you know I said that about GCSEs, right at the beginning? Well. Yes. So, I am rendered dumb whenever it comes to speaking the language. But, y’know, I’m not a total lemon. And I can still understand when someone says (in German), ‘Well, if he’s the only English one, that’s his problem.’

Like I said: Mario’s wines were very nice indeed.

Old Parn Hits Portugal

In which Old Parn narrates irrelevancies (all of which seem to provoke violent urges) from his journey to the country of Portugal

Blue ceramic tiling adorns the wall of a house in Porto

Okay. Welcome to day 1 of my Portugal diary.

‘What? You’re in Portugal?’ you cry?

Uh huh. I’m here in Porto, on a wee wine jaunt. My first wine jaunt, indeed. So bear with me while I get overexcited and deluge you with far more information about it than you’d ever want to imbibe.

I’m here for a three-day tour around some of the wineries of the Vinho Verde region. About which I’ll be able to tell y’all a bit more once I’ve, y’know, started the tour.

Meanwhile, though, let’s talk about my flight here, shall we? Because that’ll be interesting.

Now, because I haven’t owned a television for the past half-decade or so, I have an unfortunate tendency to be mesmerised like a time traveller from the 19th century by moving images on a screen. Hell, even typing these letters is kind of magical to me. LOOK AT THEM APPEARING IN FRONT OF MY VERY EYES. Eeeeeee!

Anyhow, my tendency toward moronic screen-induced paralysis had ample opportunity to manifest itself during a two-hour flight, thanks to a bunch of retractable screens that swung grimly down from the aircraft’s ceiling, shortly after takeoff. Screens that illustrated our progress, via a series of animated maps, through the skies of Europe. Now, I quite like this kind of thing. It’s a bit like a computer game (admittedly an awfully shit one with which I am deprived of the power to interact), and it saves me having to stop the stewardesses each time they walk past to bawl, ‘ARE WE NEARLY THERE YET?‘ at them, for one.

The problem was that the journey progress screens were only displayed for about the first 15 and the last 5 minutes of the flight. Times at which, yes, I was in little doubt as to our progress.

But for the middle hour-and-a-half or so? The yawning chasm during which updates on progress might actually have been useful? No progress screens. Instead, an interminable series of back-to-back video clips. Many of these were about Portuguese events or attractions (I assume), though, without sound, they were occasionally hard to fathom. So I stopped watching, and turned my attention to Martin Amis. However (one can only take so much Martin Amis), my attention again became transfixed, three quarters of the way through the flight, by one particular clip. Entitled (and, presumably, set in) Angola.

Now, ‘Angola’ features a posing, deluded fashion victim with a saxophone in his gob, playing on a fucking sundrenched fucking beach, while two lithe women prance and cavort around him, smiling their excluding-VAT smiles. As I watch ‘Angola’, saliva pooling in my lip, I am seized by a violent urge to beat that fucker’s saxophone into scrap metal with a goddamn toffee hammer.

And, while I seethe impotently, it suddenly becomes night time in ‘Angola’. And we’re suddenly in a city. And the same fucking saxophone dude (who, incidentally, plays sax with a face like he’s simultaneously taking a crap after a fortnight eating nothing but KFC paninis) is still at it. For some reason, there’s a gale force wind blowing through this stupid nightclub (or perhaps it’s simply the shockwave from a nearby nuclear explosion) — but this fact doesn’t perturb or hinder still more rent-a-cleavage waxworks, who spin and grin as before, while an ADHD cameraman leers at them through his wide-angle lens, with a wide-angle bulge in his wide-angle shorts.

I remain uncertain whether ‘Angola’ is a feature commissioned by the Angolan tourist board, or by the Saxophonists’ Union. But in either case, I regret to say that its effect on me has not been resounding in its success.

And what does all this have to do with wine? Or, for that matter, with Portugal? I have no fucking idea. You were waiting for some kind of clever link, weren’t you? Sorry.

So I got to Porto. And spent half an hour vainly trying to extract Euros from cash machines that greeted my British Visa card with a sad-faced cartoon oblong apologetically telling me I was out of luck.

Boy, I wanted to fuck up that stupid oblong bastard. Knock off one of his corners and make him into a fucking pentagon. See how he likes that.

But, finally, I got my euros. From a different machine. And got my taxi. And got to my hotel. My VERY FUCKING NICE HOTEL, thank you.

So. Tomorrow. Some wine. I promise.

G’night…

The Wine Wide Web (pick’n’mix delights)

In which Old Parn presents a dainty assortment of candied (wine-flavoured) treats, lovingly gathered from the vast sweetshop of the world wide web

Numerous tubes of multicoloured sweets, arranged in a rainbow.

Right. First up, what you should do is get off your swollen arse and enter @wine90’s competition to win some doubtless gobcaressingly good Barolo.

(NB this may in fact prove easier if you stay on your swollen arse.)

You’re back. Good.

So, what’s the deal with this post?

Well, I’m tearing my sorrowful (yet somehow disturbingly lustful) eyes away from my own navel and directing them instead at the assorted goodies scattered elsewhere around this big ol’ internet. Think of it as me presenting you with a dainty assortment of candied (wine-flavoured) treats, lovingly gathered for you by my calloused old hands.

So, grab a hold of one of the aforementioned hands (I promise it’s hardly sweaty at all) and I’ll lead you on a brief tour of some good bits of the world wine web from the past week or so…

Avatar of Cambridge Wine BloggerNow, some of you may have observed that we’ve officially passed into the season of summer (even if, like me, you are permafrosted in a barren winter of the soul). Some reckless and bile-inducingly happy humans seem to like to mark this season with the consumption of outdoor food, which they may extravagantly pair with outdoor wine. For these sickening folk, I recommend the Cambridge Wine Blogger’s selection of Six Summer Picnic Wines from Naked (especially as he shares not only my christian name, but also my affection for Naked Wines’ Picpoul de Pinet).

The Sediment Blog avatarSickening in quite another way, meanwhile, is wine writers’ widespread employment of impoverished, slackjawed synonyms for the simple verb ‘to drink’ — resulting in the kind of overuse of the word ‘quaff’ one would only otherwise encounter in a shit fantasy role-playing game. So say our friends over at the Sediment Blog, in any case, as they energetically skewer this demented quaffing and glugging.

(While you’re there, you should also read their fine review of M&S’s £5 house red.)

Quaffable avatarComing at you from the other side of the great quaff divide, though, is the nicely designed, impeccably tasteful, not remotely RPGish Quaffable — a blog with a focus on wine label and packaging design. Since I’m a designer and a wino, this is a subject close to my heart. Plus, you get to witness a random marsupial being given a deserved kicking.

(FOOKIN’ MARSUPIAL HAD IT COMIN’.)

Grape Escape avatarFinally, with even fewer words to strain your weary mind, there’s @grape_escape’s brilliantly-styled video of Beaujolais hijinks.

Which would make me yearn for a holiday, were I not, as I said, ensconsed like a (way less sexy) version of the White Witch in my own perpetual winter.

(Oh, where’s my Edmund? I’ve got fuckloads of Turkish Delight, believe me. Or fuckloads of Gewurtztraminer, which is pretty much the same thing.)

Photo by Josh Liba (Creative Commons)

Is Naked Wines capturing the winos of tomorrow?

In which Old Parn comments upon Naked Wines growth in the online wine retail market, and its apparent success in grabbing the interest of web-savvy customers and influencers — the gold-dust wine consumers of tomorrow?

Today, I noticed (not for the first time) that this blog attracts a large number of visitors searching for ‘naked wines‘, ‘naked wines reviews’ and similar. Indeed, over the past 30 days, the above terms were the 3rd and 4th most popular searches leading to my blog, respectively.

[Edit: GrapedCrusader reports ‘a similar experience with [his] own site’, BenAustinWine also concurs]

This got me thinking (in itself no minor feat). By targeting an internet-savvy segment of the wine market, Naked Wines poses an enormous threat to its competitors in online UK wine retail.

(And good on them for that, I might add.)

Why such a threat? Because the kind of customer who is active online — who googles wine reviews, posts feedback and suchlike — is likely (a) to be an influencer and (b) to be representative of the young(er) generation of wine drinkers. E-winos of the future, in other words.

Considering Naked’s size (still, surely, small) and youth as a company, shouldn’t the more established retailers be seriously worried that they’re failing to capture the customers and influencers of tomorrow?

And shouldn’t they be worried about graphs such as this?

A graph from Google Trends comparing search frequency for five online UK wine retailers

That’s from Google Trends — a nifty tool that allows you to compare frequencies of searches for various terms, over a given period. Purple is Majestic Wine, yellow is Laithwaites, red is The Wine Society, green is Virgin Wines, blue is Naked Wines.

You can see the ‘live’ graph (and mess around to your heart’s content) on Google Trends.

Overall, Majestic and Laithwaites are the most searched-for retailers (peaking especially in the runup to Christmas). But see what’s going on with Naked (the blue line)? It’s gone from a clear 5th place to a position jostling with Virgin Wines (and even The Wine Society).

Notice also that the general trend in all the other retailers is static or downward, year on year, since 2007 or so. Only Naked is trending upwards, year on year.

They’ve also done, by the look of it, a damn good job of making a splash with the recent Naked Wines Marketplace launch (which accounts, surely, for their current surge in searches).

Of course, there is a danger of reading too much into search frequency alone, and I’m not claiming that this is a full picture. Nevertheless, the world of online wine retail is — I predict — about to get a lot more interesting. I think (and hope) we’ll start to see other retailers upping their online game.

On which note, may I drop in a swift teaser: coming soon is Old Parn’s first video interview (just as soon as I’ve got round to editing the bugger) with Rowan Gormley, Naked Wines’ founder. I talked to him about Naked customers, online innovation, business models from outside the wine world and hideous wine-related injuries. So stick around for that in the not-too-distant future…

Wine writing, irreverence and rebellion

In which Old Parn takes issue with the idea that wine is due any kind of reverence — and defends an anti-establishment stance on the subject of wine writing

The author stares directly into the camera, thumbing his nose and sticking out his tongue -- but with a thoroughly unamused expression

Okey dokey.

I wrote a post, a while back, saying that wine writing is broken. I guess I probably didn’t say everything quite right, because I made some blokes with beards quite tetchy. And if there’s one thing I definitely take no pleasure from, it’s making men with beards get tetchy.

It’s heart-rending.

But, honestly: I actually hate this kind of thing. Behind my swaggering bravado, you see, there’s a swaggering vulnerability. My swaggering bravado does something crazy — like shouting ‘WANKERS!’ at a group of drunken and rowdy men with beards — and then promptly vanishes. My swaggering vulnerability is left, tremblingly exposed to the bearded ire and violence that my swaggering bravado has unleashed.

So you have to imagine me here, vibrating with adrenaline and panic, every time I think another man with a beard* might be angry with me.

You think I’m joking, don’t you?

OR MAYBE YOU’RE NOT SURE WHAT TO THINK ANY MORE.

Anyhow. I had another surge of adrenaline the other week (who needs illegal stimulants when you have a blog, eh?) when I found out that another man (who may or may not have a beard) had written an article mentioning me. But — not to worry, sweeties — I’m fine. This man — whose name is Stan — is polite and measured, and has written a piece that I’d actually like to engage with: thought has gone into it and it has no double exclamation-marks.

I would’ve written a comment on the post itself. But then I found out I’d have to create a bloody account just to do that. (Word to the owners of the site: this is probably not the best way to encourage reader participation.)

So instead of writing a ludicrously protracted comment that few people will care about, I decided I’d write a ludicrously protracted blog post that few people will care about.

Specifically, I’d like to respond to three points — or, perhaps, questions — raised by Stan — who seems, incidentally, like a pleasant and moderate chap. But a chap with whom I do disagree in certain respects. These three questions are, in order:

  1. How do you prove that wine writing is broken?
  2. Do we need to rebel against the wine establishment?
  3. Why shouldn’t we be irreverent about wine?

1. How do you prove that wine writing is broken?

Stan agrees with Tom Wark: if Old Parn thinks wine writing is broken, Old Parn needs to prove it. To name names, to give examples.

Now, there are two ways to approach a statement like ‘wine writing is broken’. The first is to interpret it as meaning, ‘All wine writing is shit’.

If that’s what I meant, how would I prove it? By quoting three examples of bad wine writing?

Hmm. How hard would it be to find three examples of bad wine writing? About as hard as picking up three Saturday papers.

Because you can always find examples of bad anything. Examples actually prove nothing. How many examples of bad wine writing would prove that all wine writing was bad? Could I prove to you that red wine is bad by giving you ten glasses of shit red wine?

Yup, yup, yup, Parn. We get your point. Move on now, please.

The second way to approach a statement like ‘wine writing is broken’ is to interpret it as meaning, ‘Something is missing from the world of wine writing’.

Just as I could tell you (well, actually, on point of fact, I couldn’t, because I’m a clueless imbecile in such matters) that a car engine was broken because it was missing a certain key element, I reckon I could also claim that wine writing was broken for similar reasons.

If I showed you this car engine and it was missing (say) a spark plug (INDULGE ME: I KNOW NOTHING ABOUT CARS), and I said, ‘Look, sir! This engine is broken. It has no spark plug’, I suspect you wouldn’t ask me to give examples that proved the engine wasn’t working. Me pointing to the gap where the spark plug should be would (I hope) be enough.

The engine itself might have plenty of more than serviceable parts. But the fact that it was missing a key element would still mean it was broken.

That’s why I burbled on about Giles Coren and Jeremy Clarkson and all that pish. I was saying that the world of mainstream wine writing lacks verve, excitement, provocation.

And that’s an opinion even my swaggering bravado is prepared to stand behind. Without examples.

2. Do we need to rebel against the wine establishment?

Stan says there’s a nagging question: ‘Do we need to throw in a lot of expletives and rebel against the established critics and wine writers?’

I don’t think the expletives and the rebellion are necessarily linked, to start with. I’ve said this before, but I actually think that swearwords are just words. I happen to like them. Some people don’t like them. The people that like them are probably going to get on better with my blog than the other ones. It’s just style, innit?

But: ‘Do we need to rebel against the wine writing establishment?’ is an interesting question. And I thought about this — all the way to Marks & Spencer and back.

And I think the answer is yes.

Okay, so I happen to know that I can find lots of lively, entertaining winey chit-chat — with thoroughly unpretentious folk — on the internet.

But most people who like a glass of wine aren’t going to start reading wine blogs. And, yes, that certainly includes mine, I should add.

I suspect, in fact, that most people who like a glass of wine either think that wine writing is a crock of shit, or else think it’s somehow for people who ‘understand that stuff’.

I think (from things he’s written) that Stan agrees that this is a problem. It’s a problem that needs to be tackled (and is being tackled) on many fronts. And one of those fronts absolutely should be outright protest. Not the only front. But one of them.

Given what I perceive to be a widespread mistrust of the ‘snobbishness’ of the wine world (perhaps especially in the UK?), I’d say there’s at least an argument for going all-out to challenge those perceptions. And the first step in challenging perceptions is getting anyone’s attention in the first place.

Sometimes, you have to be extreme to do that, I think.

3. Why shouldn’t we be irreverent about wine?

Stan’s post is entitled ‘Is irreverence taking over the wine world?’ — and he closes with the hope ‘that the consumer does not need irreverence or a dictionary to peak [sic] their interest in wine.’

I’m absolutely with him on the dictionary part.

But here’s a thing. Reverence. Reverence is what I accord to a firefighter on 9/11 who went back into a smoke-filled hell without thought for his safety. Reverence is what I accord to the victim of gang-rape in the Congo who nevertheless proclaims forgiveness of her violators. Reverence is what I accord to Rosa Parks, to Galileo, to Martin Luther King.

And I’m sorry, but wine is due NO FUCKING REVERENCE AT ALL. I’m not denying that it’s (often) wonderful stuff. But it’s a luxury and a frippery. A damn nice frippery, for sure. But still incredibly, mind-bogglingly unimportant, in the scheme of things.

It’s all this reverence shaboddle, in my opinion, that alienates so many people. That alienates people who actually think, ‘Wait a minute, this is just liquid that I enjoy drinking some evenings because it tastes nice and makes me get a bit pissed.’

Of course, there are also lots of people who are hungry for knowledge and information about wine. These people are already massively well-served by available sources. They are also the converted. They don’t need some ill-informed words from a foul-mouthed twenty-something like me.

But just because we in the wine bubble may take something seriously, I think we need to be reminding ourselves constantly, remorselessly: not everybody does. Reminding ourselves that perhaps, for some people, it’s the seriousness — not the irreverence — that feels like it’s taken over.

My swaggering vulnerability would like to reassure you that I have no quarrel with the notion of the beard — which is often a fine facial adornment, and one that Old Parn himself has occasionally (if never exactly luxuriantly) sported. Many of my favourite men have beards. And a couple of my favourite women. Back to main article

A hiatus

In which I announce a hiatus in my blogging

What’s the best wine to drink when your heart’s torn, flattened and tattered like roadkill; when you’re choked with rage and disillusion?

No wine, I suspect.

So it may be a while before I post again.

But even though I know that wine would be like ash in my mouth right now, I know too that I’ll be back.

Because wine — like love — has that never-quite-there shimmer to it. That aching promise of perfection and communion that remains — always remains — tantalisingly out of reach. And that’s the whole point of it. It’s never the platonic love thing, the two-parts-that-click-together-without-a-join thing, the yin and the yang thing.

It’s a broken, worldly, human thing, and that’s why it’s addictive, beautiful, imperfect, beautiful.

Thanks for bearing with me, y’all.

When Clemmie Misses Her Bus

In which the eponymous heroine sets in motion a long and complex chain of events, including (but not limited to) the consumption of hefty amounts of wine

A line of five empty (or half-empty) wine bottles and three mostly-empty wine glasses

This is what happens when Clemmie misses her bus home.

Clemmie and I, you see, work at the same venerable organisation. We have also been known to aid one another in the noble pursuit of shitfacedness. On occasion.

So when Clemmie misses her bus, there’s really only one thing to be done.

We begin, then, with decorous restraint — neatly polishing off a leftover half of Naked Wines’ rather good Picpoul de Pinet (which I’ll review properly another time). According to Clemmie, this is an outstanding match for Marlboro Lights.

(Though it transpires that just about anything is an outstanding match for Marlboro Lights.)

Picpoul drained, we move onto a nifty Albarino. Now, Albarino is a happy, summery kind of wine, and this was no exception. So it’s hardly surprising that, by the end of the bottle, we are talking about family breakdown and terminal illness. Because THAT’S THE KIND OF CRAZY CATS WE ARE, ALRIGHT?

But I’m afraid, Albarino, I remember little about you. Don’t take it personally.

And (in any case) at this point we welcome Chris — Clemmie’s paramour — and, without ado, bellyflop our way into a bottle of The Wine Society’s Suagna. I’m going to review this’n properly, another time, too. But, for now, let’s just say it’s rather good.

This means it doesn’t last long.

Our next resort is a bottle of Minervois from M&S. Unfortunately, as resorts go, this one is the kind of resort that looks lovely on the website but turns out to feature views of a building site, stinking loos and an all-night death metal club located directly underneath your bedroom.

‘Do you know what this smells of?’ says Clemmie, as I return to my seat.

‘What?’

‘Balsamic vinegar.’

Chris and I sniff our glasses. Tears rise to our eyes.

‘Balsamic vinegar? I think that’s pretty charitable.’

Turns out that Clemmie’s balsamic vinegar is everyone else’s nail varnish remover.

If there was any nail varnish in the flowerbeds of my garden, it is now (I confidently predict) removed. Because that’s where three glasses of M&S Minervois rapidly make their way.

While I (natch) make my way again to that trusty wine rack. To uncover a bottle of Errazuiz Merlot. Given to me (I now recall) by the same kind folk who gave me that bottle of Oyster Bay Merlot.

Chris notes that the Errazuiz doesn’t have much tannin. No indeed not. It does, though, have a bountiful crapload of sugar and fruit. But there’s an odd mouth-shrink to it, nevertheless, even with the sweetness. Kind of like the worst bit of tannin somehow did make its way into there, but without any of the benefits.

‘It’s not really very nice, is it?’

‘No. Not really.’

‘No.’

After a meditative pause, we all continue to drink.

At this point, Clemmie is emphatically vowing to buy shares in local businesses. Errazuiz Merlot has evidently tapped into her capitalistic streak. Millions are (hypothetically) changing hands in the balmy evening air.

When, at length, Errazuiz too is emptied, and I sway gently to my feet to go to the bathroom, we suddenly become aware that it is half past eleven. On a Tuesday night. And in front of us are five open (mostly empty) bottles of wine.

‘Oh my god!’ exclaims Clemmie, ‘We have to go!’

***

But as I return, minutes later, Clemmie is sloshing more of the abandoned M&S Minervois into her glass — the scent of solvents filling the night air, as insects spiral and die in the fumes.

Naked Wines launches Marketplace. (Disruptive young scamps.)

In which Old Parn laboriously and digressively Deals The Scoop on a new marketplace venture by online wine retailer Naked Wines

A screenshot from Naked Wines' new Marketplace (beta)

Okay, so what’s Naked Wines up to?

A Naked Marketplace, that’s what.

Now, there comes a time when dignity and good sense tells you, ‘Stop right there, Parn. Don’t you think that enough easy, easy puns have been made using the ‘naked’ part of Naked Wines? What I’m trying to say, for the love of the risen lord, Parn, is this: DON’T FUCKING BEAT THAT ROTTING HORSE CARCAS ANY FURTHER. Yes, I know it’s a verbal open goal. But sometimes you just have to walk away from an easy open goal.’

That’s what good sense tells you. (Good sense, I might add, would be a shit premier league footballer.)

So. Yeah. Naked puns are cheap as dirt. I know this. But, come on. It’s a NAKED MARKETPLACE. Can’t I please just make one little innuendo?

No?

Fine. Be like that.

So I’ll be serious. Let’s see how much fun that is, eh? Soon, mark my words, you’ll be begging for more naked gags. Bitches.

(Here you see why Old Parn never got out of the starting gates in his early ambition to be a journalist. Because we’re SEVEN PARAGRAPHS IN and you still have no sodding clue what the story is. But we’re amongst friends, here, aren’t we? Besides, TRADITIONAL MEDIA IS DEAD, innit? Like that horse I mentioned, before.)

OKAY. So here’s the scoop. Naked Wines is launching a marketplace via which the customer can ‘bid’ for wines direct from the producer. Naked sits there (like Apple in the App Store — indeed, with nakedness and apples, this is all getting rather Edenic, don’t you think?) — simply providing (in theory) a forum within which these negotiations and purchases take place.

(Naked will take a 10% cut. Which is a good whack less than Apple, I might add.)

What does this actually mean? It means that producers can find a market without going through the usual channels of importers & retailers. Instead, they just go through Naked. Cutting out a bit of the middle-man (for argument’s sake, let’s say his torso and a bit of his pelvis). So — the idea is — savings for the customer and the producer.

Indeed, you could pursue my metaphor and imagine that the wine producer and consumer sit down together and good-naturedly get to know one another over a fine dinner made from the torso and pelvic meat of that unfortunate middle-man we mentioned earlier, with a side dish of beaten horse. All washed down, natch, with a glass of the red stuff.

(I imagine so, anyway. Though none of my wine books or resources suggest appropriate wine matches for either horse-pulp or human meat, so I can’t be sure.)

Now, there’s a bunch more info about this that I haven’t told you (no, no; instead, I’ve wasted your powers of concentration of images of pelvis-chewing and equine violence. Shame on me). Indeed, I have a very nice press release right here that Naked Wines’ very own Fran Krajewski disarmingly suggested I might like to take in order that I might ‘throw it into the bin later’.

Oh, Fran!

So — if only to give the lie to poor Fran’s pessimism — let me rattle through a bit more bumph about this Naked Marketplace.

In a way, think of it like Amazon Marketplace. Anyone can list something on there; Amazon brokers the deal. Because marketplace items may be either very scarce (not available via any other retailer) or bargainously cheap, the customer gets a bit of that thrill of the hunt, I suppose. Snapping up a good deal or a rare delight. Tracking down a virtual wildebeest, as it were, and dragging it back to the cave. (Um.)

So (with each paragraph, my natural affinity for an MBA course at a top business school becomes ever clearer) — the wine producer states an asking price for the wine. The customer can then either agree to pay that price, or can make a lower bid. Say, offering £8 for a wine priced at £10.

A bunch of other customers are all doing the same thing. So what we end up with is a reflection of what people are willing to pay for this wine. The producer can see this — and can make the decision as to the ultimate selling price, knowing exactly how much demand exists at that price point.

So hypothetical producer might choose to stick at a higher price for fewer sales, or go with the lower bids for more sales. Obv, dude. And, assuming the lower price is chosen, the customer gets her wine for less moolah.

I’ll be fascinated to see how this mechanism works in practice. At tonight’s demo (Rowan Gormley presenting to a packed room of wine bloggers), I couldn’t see much of the actual user interface (which I suspect will be key in rendering the whole process simple-seeming and unintimidating). But given Naked’s fairly decent record of simplicity and plain-talkin’, I hope this side of things will be well-managed.

But enough slathering and waffling. Get your bad arse on over to the Naked Marketplace and see for yourself. It’s launching tomorrow. Which is (by the time this is posted) ALREADY TODAY.

And that’s it. Not a naked pun (or, alas, even a naked nun) in sight.

I hope you’re happy.

Wine reviews vs restaurant reviews

In which Parn muses on the difference between restaurant reviewers and wine reviewers in the public eye

A question.

First, imagine you reviewed restaurants for a living. And when people asked about your job, you said to them, ‘I review restaurants.’

How many of them do you think would reply — with apparent awe — ‘Oh my god. I could never do that. I don’t know anything about restaurants’?

Now imagine the same exchange, but with ‘wines’ in the place of ‘restaurants’.

Five reasons to swear — about wine or anything else

In which Old Parn sets out his Manifesto For A Blogosphere Of Unrestrained Profanity — enumerating the reasons for which swearing in a blog post is not only justified, but positively to be encouraged

A youngish man with scrunched eyes screams an obsenity

1. The Kiddies Are Safe, Thank God!

Let’s get this boring one out of the way first: the only reason I can see for not swearing is that of exposing young children to THE AWFUL, AWFUL, CORROSIVE BADNESS of it. And I don’t think many young children are going to be reading sites like this.

They have better things to do, and I’m jealous of them for it.

I mean, hell, I was a massive fucking loser when I was a child (plus ca change), but even Young Parn wasn’t so much of a loser that he was reading wine blogs.

2. Swear Words Are Indecorous

Dulce et decorum est, pro patria mori.

I don’t think the First World War poet Wilfred Owen was massively into decorum. Nor am I. The difference is, of course, that he was writing slightly (if understandably) iffy poetry about a vast human tragedy and I’m writing a slightly (and less understandably) iffy blog about alcoholic grape juice.

But I think we can agree, Wilf and I, nevertheless: decorum is a sham. Decorum is a wretched, weak-bladdered means by which to intimidate the uninitiated, to make the underling fall in line, to belittle the outsider. Decorum is a way to make you feel shame because you don’t know what the words are that the Proper People use. SO JUST SHUT UP, YOU IGNORANT SERF, AND GO STUFF MY CODPIECE.

The youngish Old Parn screams an obscenity once againIf I write that a wine is ‘fucking good’, I reckon that’s actually kind of inclusive. That’s what it’s meant to be, anyway. Because no way does anyone think that ‘fucking good’ is The Proper Way To Describe A Wine. To me, using language like this is like hanging up a big old sign saying, ‘In my book (and on my site) you don’t have to use the ‘correct’ words to express a valid opinion (just so long as you don’t use the word toothsome)’.

I mean, it’s obviously okay — really, truly, more than okay; it is the only thing that fucking matters in the slightest — to describe this wine stuff in any way you damn well please. And, yes, I must grudgingly admit that this even extends to use of the word ‘toothsome’. Even though, I reiterate, NOBODY KNOWS WHAT IT MEANS.

Anyone who relies on decorum is probably also quite stupid. Because decorum is a weapon of the stupid.

3. Swearwords Are Joyous

It feels fucking good to swear. I imagine you’ve tried it yourself. Isn’t it nice?

It’s a verbal ejaculation — yes, thank you, I can use that word — and as such it’s a thing of joy. It’s a trumpet-blast of feeling. It’s life-affirming, it’s defiant. It’s like all the best things about humanity in one deliciously blunt four-letter syllable. A buttery, crumpetty nugget of life.

Surely I can’t be the only one who finds verbal abandonment both fascinating and sexy? No, it turns out I’m not. It’s there — all over the fucking place — in Chaucer, in Shakespeare, in Joyce. Who’d’ve thought?

And if you should come across someone who mocks the revelry of your swearwords, pity them for the arid, joyless puritan they are.

Thus, the kind of fool who’d mockingly quote your swearword back at you (perhaps inserting, with a tin-eared editorial flourish, a double exclamation mark?) is probably also the kind of fool who’d try to insult you by paraphrasing a self-deprecating pun that you actually wrote yourself, as if that were somehow meant to achieve or prove something other than a chronic dearth of wit.

(My example is hypothetical.)

4. Swearwords Are Anglo-Saxon And Therefore They Are Awesome

Fuck. Cunt. Arse. Shit.

Don’t be afraid, I’m not about to start into that cringe-inducing ‘comedy’ scene from The King’s Speech. [Shudder.] No. But I am going to talk about Englishness.

Or Anglishness.

You see, all the best words in this sexy mongrel language of ours are Anglo-Saxon. Well, okay, maybe I should qualify ‘best’ — I guess I mean ‘most evocative’. Gerard Manley Hopkins, an English poet from back in the 1800s, is good on this: he pretty much refused to use anything but Anglo-Saxon-derived words in his poetry, because words derived from Latin (words like ‘derived’, in fact — or ‘evocative’ or ‘refused’ or ‘exclamation’ or ‘deprived’ or ‘misguided’) have a clinical, cold, precise, impersonal feel to them. They’re somehow more remote, more official, less affecting.

Profile of our hero halfway through exclaiming a word beginning 'sh—'They’re not where the music is, in other words; not where the gut-punch is.

No, the music is in the old, old words. In the fist-clouting, axe-bitten, mud-tramping Anglo-Saxon stuff.

And right up there at the top of the pile are the most defiantly Saxon of them all: the swearwords. Old as the soil and the blood and the rock and the shit of England before it was even England.

Show me an English swearword that’s not Anglo-Saxon and I’ll show you a shit swearword.

5. Swearwords Are Just Words

Yes. I know. I’m wheeking this one at you from left-field. But those words that we call swearwords are still, in fact, just words. The clue is in the ‘word’ part of the word ‘swearword’. If you look carefully, it’s there. At the end, after the ‘swear’ bit. Stop me if I’m going too fast (Jesus, stop me) or using the word ‘word’ in a way that you find confusing, ambiguous and/or offensive.

But — listen! It’s about to get good! — they really are just words. And anyone who’s an adult and relatively well-adjusted surely ought to realise that they’re no more or less legitimate (or indeed remarkable) than any other means of expression. And that pointing them out and making an issue of them causes you to look like a child squealing and giggling at his first potty shit.

What I mean to say, I suppose, is —

A high-contrast photo of a youngish man shouting a swearword at the camera

THEY’RE WORDS FOR PITY’S SAKE JUST WORDS MADE OUT OF LETTERS WHICH ARE JUST SHAPES MADE OUT OF LINES WHICH IMITATE SOUNDS THAT ARE MADE BY OUR MOUTHS JUST LIKE ANY OTHER SOUNDS FOR PITY’S SAKE SOUNDS MADE FROM NOISE WHICH IS MADE BY AIR AND MOVING PARTS OF OUR BODIES WHICH ARE MADE OF SKIN AND BEARDS AND TEETH AND OTHER THINGS AND YES I’LL GRANT YOU SKIN IS SOMETIMES A LITTLE BIT RUDE SOMETIMES BECAUSE SOMETIMES IT SOMETIMES MEANS SEX AND THINGS WHICH ARE EMBARRASSING AND REGRETTABLE AND GIVE ME NO PLEASURE AT ALL TO RAISE OR DISCUSS IN THIS FORUM OR INDEED ANY FORUM BUT STILL IT IS JUST SKIN FOR PITY’S SAKE WHICH IS MADE OF MOLECULES AND ATOMS AND HAIR AND ALSO FOOD AND HOW CAN ANYTHING MADE OUT OF FOOD BE BAD OR EVEN DEBATABLE?

Ladies and gentlemen of the jury, I rest my case.

Wine writing is broken

In which Old Parn launches into a tirade at the leprous state of wine writing in 2011, and the miserable failure of its practitioners, en masse, to inspire, engage or reach out through their words

A splintered pane of glass makes a crescent. In the background, obscure, dark colours

Here’s what’s wrong.

The world of wine writing is insular. It treasures its own elitist terminology. It prizes information before communication. It jealously, gleefully guards its own exclusivity — a hideous, smugly masturbating gatekeeper — crooning and babbling, gollum-like, at its own shrivelled genitals.

(So. That’s the metaphor over with, eh?)

See, it’s my opinion that far too little wine writing reaches out to the uninitiated. Next time you’re reading an article about wine, ask yourself: if I were new to wine — if I knew none of the terminology — would this mean anything to me? Would I find it engaging? Indeed, would I even have read this far in the first place? Far, far too often, the answer is no.

I am staggered — actually, I’m fucking angry — that something so many people love is still largely written about either in patronising and insipid ‘buy this one not this one’ columns, or in exhaustive, geekily inaccessible prose.

Of course there are exceptions. But where is wine writing’s Giles Coren, wine writing’s AA Gill? Hell, where’s wine writing’s Michael fucking Winner, come to that? Or where’s wine writing’s Jeremy Clarkson? I can’t fucking stand Clarkson. But at least I’m not indifferent to him. At least he gets my attention.

And how? Let’s see. Does Clarkson’s weekly column go like this?: ‘A common feature of many cars is air conditioning. [Insert dumbed-down, humourless technical explanation of air conditioning and its origins]. So this week we’re going to look at three cars with air conditioning and write a few tired adjectives about each one, then tell you where you can buy them and what kind of roads you might like to drive them down’

Not it does fucking not.

There are scandalously few people in the mainstream writing about wine with passion and verve. Our public face is timid, introverted, gawky, dull, apologetic. Geeky. But without the leftfield charm.

If I’m a casual wine-drinker, I am not going to be captivated by information about terroir, viticulture, grape varietals. Chances are, I have far better things to do than memorise the French classification system. If I wanted to know this stuff, I’ve got a whole bloody internet to search. Or there are books on this stuff, aren’t there? I don’t need to be educated in tiresome, condescending, uninspired weekly instalments. Not to say that there’s no place for this information. But on its own — as the main feature — it’s both boring and alienating.

And here’s another thing: don’t ever tell me a wine is ‘toothsome’. What the fuck is that supposed to mean? Seriously. Does anyone ever use that word except wine writers? Toothsome? Fuckoffsome.

In fact, allow me to propose a simple mechanism for wine writers. If there’s a simpler alternative to the word you’re using and yet you’ve decided to stick with the more complex, ask yourself the following question: ‘Am I James Joyce?’

If the answer is no, I recommend you spare us and just use the bloody simple one.

(Toothsome?)

You see, when I read about something (by choice, in my leisure time) I want to be inspired. Or tickled. Or shocked. Or provoked. I don’t want drab, dusty sentences or bland, self-effaced meanderings.

So why are there so few inspiring wine writers? Or, at least, why are the most visible wine writers generally so uninspiring?

If we love something, are we not capable of transcending jargon, pedantry and narrow-horizoned pedestrianism — to emblazon our love, bold on paper?

Until more wine writers are writing to inspire — whilst we’re still belching out our mass-produced £4.99 prose — how the hell do we have the nerve to castigate the buyers of £4.99 bottles?

Edit: I should perhaps clarify that the above is very much concerned with wine writing for public consumption — in the mainstream print & online press, particularly — and not wine writing for a niche/expert/obsessive audience, whose demands and appetites are clearly quite another kettle of wotsits. —OP

My coat. My lovely coat.

Old Parn has lost his coat.

Navy blue coat from Oliver SpencerApologies, everyone, for a small interruption to normal service. But I’ve lost my coat.

It’s a very nice coat, and I liked it very much. So it saddens me that I managed to lose it. On a sodding train, that will have ended up at Paddington some time yesterday evening.

Why is this relevant?

It’s relevant because there was a pack of business cards in the pocket of that coat, with the address of this website on it.

So I’m hoping that, somewhere out there, an honourable, kind-hearted coat-rescuer has picked up that coat, found that card and is visiting this website. If that’s you — please drop me a line. I’ll obviously offer a ‘reward’.

I’m actually pretty dismayed about this, as I loved that coat. Alas.

Smoked trout and Saumur: wine pairing

In which a drool-inducingly acidic Saumur Chenin Blanc proves the perfect foil for a smokey old trout

A bottle of Saumur, fresh and frosted from the fridge, stands bathed in afternoon sunshine. Your gob is watering already.

A quick blast from the Parn. Less of a review; more of a passing observation I thought I’d share with y’all.

We just had a bottle of Saumur alongside some smoked trout from Inverawe Smokehouses. A damn fine lunch, mark ye. But also a reminder that the right wine/food match can be fucking sublime.

On its own, Les Andides Saumur is certainly on the bracing side — like a dip in ice-cold riverwater for your tastebuds. It’s pretty dashed acidic stuff, and you’d be salivating like a rabid dog if you drank more than a glass of it without food.

Sharp, fresh, clean stuff.

With the smoked trout, it was perfect. That acidity was taken into hand by the salt’n’smoke, allowing the wine to sing in its modest, mineral-laced kind of way.

There was no awkward drooling.

A more peaceable, smooth’n’fruity number would’ve been left dead on the side of the road in the wake of that trout. Hoofing, strong, salty flavours don’t take no prisoners.

Les Andides Saumur costs £7.11 from Waitrose Wines. You might’ve expected it to be made from Sauvignon Blanc, given its Loirey home, but it’s actually 100% Chenin Blanc, that other (undersung) white hero of the Loire. 12% ABV.
Approbatory side-note, meanwhile, to Inverawe Smokehouses, who supplied my parents with extra smoked trout for easter (free) in recompense for delayed delivery back amidst those Christmas snows we had. Good chaps.

You can’t tell the difference between cheap and expensive wine? Rejoice!

In which we address the news item of the day: people’s alleged inability to taste the wheat amidst the chaff.

Macro photograph of a wooden-handled corkscrew. The metal screw is in focus; the wooden handle out.

Someone’s screwed. But I don’t think it’s the consumer.

So, big news in the wine world (if that’s not an immediate contradiction in terms) is that a recent psychological study demonstrated that ‘people just [can’t] tell the difference between cheap and expensive wine,’ in the words of Richard Wiseman, who conducted the survey at Hertfordshire University.

You can read more about the story on the Guardian, but the gist is that people were, overall, only able correctly to identify the more expensive wine from a pair 50% of the time. In other words, they might as well’ve flipped a coin.

Predictably, this story is the cause of much wino hullabaloo. On Twitter, I’ve read a good number of tweets in which wine industry members and/or wine bloggers see this as a problem to be overcome.

And I’m not sure I agree. Because, in my view, if people are getting the same amount of pleasure from a £5 wine as they are from a £20 wine, MORE POWER TO THEM. They win. And can use the £15 they’ve saved to buy sex/drugs/rock & roll.

I agree it’s a problem for the wine industry, which wants to make money. That includes retailers and producers of wine. But can anyone tell me why it’s a problem for the consumer who can’t tell the difference?

Moroccan wine and food in Marrakech

… in which Old Parn chronicles his imbibitions during a brief sojourn to the city of Marrakech in Morocco — including Medaillon Sauvignon Blanc and Cabernet Sauvignon

Three women in colourful Moroccan dress walk along a road shiny with recent rainfall

I return to your screen, dear reader, revitalised by a brief sojourn to the city of Marrakech. A city where the streets are narrow and the mopeds are fast.

Composite image. On the left, a man rides his moped through a crowded Moroccan souk; on the right, a narrow Marrakech street

This is not the place for an exhaustive travel diary (indeed, there is no place for an exhaustive travel diary. Because that crap is boring as hell.) So I’ll limit myself to the tastes of Marrakech.

And what tastes, what tastes.

I think of bitter lacings of the chargrill, the zing of salt and lemon, the matt tang of cheese. Cinnamon, sugar, prune and lamb. Thrilling collisions of sweet and savoury.

An array of Moroccan starters in beautiful, multicoloured earthenware bowls

And the wine? Well.

Wine ain’t all that easy to come by in Morocco. Religion’n’all, y’know? But most any restaurant seems to have a few bottles around.

A golden-labelled bottle of Medaillon wine, as served in a Marrakech restaurantSo, during our stay, we sampled Medaillon Sauvignon Blanc, Medaillon Cabernet Sauvignon and a Syrah the name of which I foolishly neglected to note. All were Moroccan.

Impressions? Curious beasts, the lot of ’em — the white perhaps most odd of all (a slight tingle of fizz, stewy fruit, decaying blossoms), but all far from usual. A common feature seemed to be a whopping old dose of residual sugar (both reds had a mild whiff of communion wine to them), meaning that all three were far sweeter than you’d expect.

Finesse-wise, they were sorely lacking. But, you know what? In the context, they were damn nice. Perhaps simply because, after a day of being harangued, near-run-over, sun-beaten and bewildered, an alcoholic relaxant was delicious in any form. But also, I suspect, because Moroccan cuisine is so impressive in its marrying of the sweet and the savoury that many finer wines would’ve been entirely out of their depth. Paired with the food, all that sugar actually made a lot more sense.

And, y’know, sometimes (yes, it may sound heretical, but I’ll say it) — sometimes, the wine is just a backdrop.

Anyhow, normal reviewing service will be resumed shortly. Meanwhile, I cordially invite you to peruse my photographs of Marrakech, should you so desire…