Say it loud and there’s music playing / Say it soft and it’s almost like praying

Last time we talked, dear buttery reader, was when I blathered on for ages about drinking a Waitrose St Emilion and not really having an opinion.

I like to think that, in contrast with (say) Ed Miliband, I was at least honest about my lack of opinion, and didn’t artificially attempt to take a position purely for the appearance thereof.

One of my commenters, Maria, offered a different perspective. I quote:

‘so you bought a bottle of wine…it happened to be a Bordeaux one. did you like it, or not? what did you experinced? that is what we would like to know….next time give us 2 pages on how you buy a soap’

O Maria! O Muse!

So. This one’s for Maria.

The other day, I went into Waitrose. I quite often go into Waitrose. What can I say? I feel at home there. Apart from when weird blokes start offering me cakes whilst telling stories about the queen.

I needed some shampoo. But I know even less about shampoo than I do about wine. So I went into the shampoo/soap aisle. I cast about, somewhat, being confronted by an array of options (though, I might add, not nearly as great an array as that proffered by the wine aisle). There were a ridiculous number of potential shampoos from which to choose. So how did I pick? By the following criteria:

— Packaging
— Price

I bought the most expensive shampoo I could find that didn’t look wanky.

Do you want any more detail? Well, unlucky for you. Because THERE IS NO MORE.

It must really hurt, Maria. It must really fucking hurt that sodding thousands of people, every day, choose wine based on similar criteria to my shampoo purchase.

That’s all, really. Thanks for your comment.