Portugal diary finale: wine, branding & stories

In which Old Parn concludes his Portuguese wanderings with a delicious dinner at Afros Winery, and is moved to meditate upon wine and the ancient art of the story

Here’s part two of my final day in Portugal (grab a look at part 1 if you missed it, yeah?)

Two crosses on a red-tiled roof and, in the background, a view of sun-bathed countryside, hills and skySo — for our final tastes of the Vinho Verde region we found ourselves at Afros.

Well, strictly speaking, they weren’t my final tastes of the trip — which were my pre-flight breakfast of yoghurt and jasmine tea, and my in-flight sandwich of reconstituted dead children of which I took but one traumatic bite.)

But let’s not dwell on that, eh? Back to Afros. (Two words of warning for that link: 1. the website doesn’t do the winery justice, and 2. IT PLAYS MUSIC AT YOU WITHOUT YOUR ASKING IT TO. So beware.)

Vasco Croft of Afros is a biodynamic wine producer. He tries to do things in a natural kind of way. The upshot of this is that he preserves biodiversity (in other words, tries to grow vines in harmony with, rather than in replacement of, all that other nature stuff that exists), he keeps bees, his grass is grazed by roaming sheep, and he concocts exotic potions from, um, walnuts and stuff? Or whatever that is in those jars.

In the foreground, a large jar of walnuts; in the background, green leavesNow, people who are far better informed than I have strong views on this stuff. I’m not going to venture into that territory, because, honestly, beyond an instinctive, kneejerk scepticism, I don’t know squat. And, in any case, what you want of me — am I right? — is shallow, superficial aesthetic observations and predictable bouts of strained humour. So if you’re hoping for Old Parn’s rigorous deconstruction of the principles of biodynamism, I’m afraid you might be better cutting your losses and fucking off somewhere more scholarly.

What struck me about Vasco was that this is a man who has opinions, who feels. Coincidentally, I’d scribbled (in that achingly tedious way I have) in my notebook, earlier in the day, a little memorandum: ‘Knowing about wine vs understanding wine… FEELING wine’.

(Hat-tip to Freya Reinsch for getting my old brain churning along these lines, thanks to a remark she made on the distinction between knowing & understanding wine.)

And I think this is pretty important. Because so much is spoken and written about wine that insulates it from everything else. Puts it in the lab, hermetically sealed. Obviously this approach has its place, but for me wine is all about experience. On its own, I’m not really interested in wine, you know? I’m interested in what wine makes people feel. In the crossover between wine and people. Wine and stories. Wine and emotion. Wine and laughter.

It’s like the difference between being interested in a painting and being interested in paint.

A bottle of Afros sparkling wine, black-labeled, on a white tablecloth

And, at Afros, we got painting. We drank Sparkling Loureiro Reserve on the terrace, looking out over dusky vineyards, soaked in slow evening sun. To me, this was hands down the best sparkling Vinho Verde we tasted. But, you know what? It might not have been, objectively speaking. I honestly can’t tell you. But it felt fucking awesome.

Then we ate. De-goddamn-licious. Monkfish and orange. Sardine and lime… Lovely combinations — regional elements with a global twist. And beautifully matched to Afros’ wines. In each case, Vasco told us about the food we were eating: its origins, the reasons for its pairing with the wine.

Finally, after an intriguing (and excellent) fortified, Port-style red — and some gob-hoofing grappa — I found myself (alarmedly) in the unaccustomed position of after-dinner speaker. A position to which I was elected, ad hoc, on account of my ‘wonderful Oxford English’. Unlike the occasion on which I found myself compelled to make an unprepared speech at the end of our school Christmas dinner (aged 13) — a humiliating memory that still kicks me in the emotional bollocks each time I recall it — I was fortunately able to think of something to say other than ‘Thank you.’ I said that, as well as offering us hospitality, giving us delicious food and wine, he’d also inspired us with his passion — and, most of all, with his stories.

Portrait of Vasco Croft, talking to an audience, off-camera. In the background, out of focus, Vinho Verde countryside, a spired church, bathed in evening sunlight

In his reply, he cast himself as something akin to a figurehead or conduit. ‘I, the winemaker, am really just the last stage of a process that goes so much deeper.’ An ancient process. An old, old story, whose beginnings are obscure.

And I cast my mind back (not that hard, because it’s only a day ago that I wrote it) to my post about the surprising lack of ‘commercialism’ in many of the winemakers we visited. And realise that ‘commercialism’ isn’t necessarily what I mean, at root. What I mean is simpler (and potentially more innocent). I mean a story.

Because here’s the thing: we’re all people, and we’re all build around these wobbly, fragile, sporadic hearts. And we can’t help but respond to the other wobbly, fragile, sporadic hearts around us. This is what the fucking thing is all about. And by the fucking thing, I mean life. Right? And it’s stories that span those gaps between us. If I’m grabbed by a story that give me a sense of a passion, a journey — this will stay with me longer than any number of statistics about residual sugar, acidity and alcohol levels.

That’s all branding is: imbuing a product with people and passion and stories.

And, yes, it’s the man who says he doesn’t give a crap about marketing and fashions and the like who (as far as I’m concerned) did the best job of actually creating a brand. Because he knows his wine, sure — but he also knows his story.

(Now he just needs a website that tells it as well as he does.)

Edit: I’m not the only one, it turns out, to admire Vasco and his wines. Have a read of Robert McIntosh’s thoughts on the Afros experience.

Portuguese wine diary — chapter 2

In which Old Parn continues his Portuguese travels, and actually encounters some wine, this time. Furthermore, he is plagues by linguistic guilt, only to be relieved at the very end of the day.

Green bunches of grapes hang from suspended vines. A lamp hangs in the foreground

Today kicks off with a melancholic reflection: oh how I wish that my constitution didn’t render breakfast — however delicious — a meal that is (at best) to be tolerated.

Old Parn is not a man of the morning.

So when my glassy eye fell upon a bottle of iced champagne alongside the orange juice, I’m afraid I passed up the opportunity to notch up the day’s first tasting. Sorry.

Instead, I contented myself with some jewel-like pastries and a teabag, desperately, repeatedly and futilely dunked into a jug of warm water. Yeah, sure, it’s a five star hotel. But they still don’t get tea, do they?

Anyhow. My breakfast duly stomached, I strode with oenophiliac purpose towards the cavernous lobby (I say cavernous. Actually, it’s not remotely like a cavern. It has no stalagmites, and there are four glass elevators — enough to give Roald Dahl a wet dream — bombing up and down the side of it. So, when I said ‘cavernous’, what I actually meant was ‘fucking big’. Alright?)

So, friends, I lingered in what I tell myself (mendaciously) was a suave manner, awaiting the rendezvous with my hosts — the Comissao de Viticultura da Regiao dos Vinhos Verdes (just call ’em CVRVV) — and my fellow guests. A bunch of whom, I deduced, were also hangin’ in the cavern.

I circled around for a while like tentative, geriatric (and flightless) vulture. Then a pleasant chap stepped over and greeted me with a burst of a language I should in fact have understood, if GCSEs are anything to go by.

But — well — GCSEs.

So I answered him with an eloquent, sick pause. Then (unnecessarily) I added, ‘I — um — I’m English.’

Ah, sweet England, my guilty yet obscenely well-thumbed get-out-of-jail-free card. Ah. England.

Anyhow, yes, it seems that everyone else on this trip speaks German as their first language.

This puts me in a totally new situation of social awkwardness (and, boy, if you know me, you don’t need me to tell you how high that bar is set). Because I, dear reader, I am the only reason for these guys not to use their native language whenever they talk amongst themselves. I, the Anglo Saxon fly in the sweet Teutonic ointment. This causes me to feel a constant, soul-chewing guilt whenever English is being spoken. Which — given the polite and affable nature of my companions — is frequently.

But no matter. I am used to sensations of soul-chewing guilt. In fact, I’d go so far as to say that I welcome this familiar hue back to my emotional palette. A bit of contrast, y’know?

An old Portuguese street in GuimaraesA trip to Guimaraes

So onto the minibus we scampered.

And pitched up at an old city (‘older than Oxford’, I was told. Oh yes?) called Guimaraes.

There, we were shown around by a jovial chap with ninja English. He told me that the punishment meted out to a man caught consorting with one of Guimaraes’ sizeable population of nuns was no less than five to ten years’ exile. To somewhere like Timor. Or Brazil. Or Angola.

A massive shiver wracked my body as he spoke these deathly words. That explains the fucking saxophonist, I whispered through dry lips.

Then? Then wine.

Vinhos Norte

First, we met the delightful people of Vinhos Norte. They were charming, and dished out some charming wines. Lots of light, fresh, zippy whites (often, the Vinho Verde whites have a dash of fizz to them, and are typically lowish in alcohol, clean, pure). A good few of the whites we tasted would make for damn good aperitif-style drinking. Accessible, balanced.

The full-on sparklers (of which there were a white, a rose and, aye, a red) were, to Old Parn’s gob, a bit less of a success. But others seemed to like ’em well enough.

They then gave us lunch. Oh man, lunch. Lunch meant (amongst other delights) FUCKING HUGE CHUNKS OF MEAT and potatoes that were at least 60% pure, delicious fat.

And we drank red wine from bowls. Rock and sodding roll, my friends. Except, apparently, this is a local custom. Altogether fine by me, I say. But still rock.

A white bowl containing dark red wine. 'Vinho Verde' is written on the side

I liked the people of Vinhos Norte. Most of their wines aren’t readily available to us in the UK, I suspect (in general, once I’m back home, I’ll be able to find this stuff out, I guess) — but you should definitely cast your beady eye over Tapada dos Monges Loureiro, which is currently up for barter on the Naked Marketplace. I liked this a lot — fresh, lemony zing with a nice bready finish. Lemon meringue pie with a nice (but minimal) buttery pastry crust. And 11.5% ABV. Good stuff.

Quinta da Lixa

Carlos Teixeira, winemaker at Quinta da Lixa, is a measured man, a serious man, a canny man. A man who knows his wine — and his marketing. ‘I’ve nothing to conceal: we do exactly what the market wants us to.’

Fair doos, Carlos. Fair doos.

Carlos showed us his vineyards. Lots of rows of vines with grapes on them, right? You get the picture.

Carlos stands showing some grapes on the vine

He then served us his wines: seven whites and a couple of pinkies (as they are referred to by serious wine trade professionals).

Quinta da Lixa whites are citrussy. Boy, yes. They burst with grapefruit. A bit like a balloon filled with grapefruit juice that someone just burst. LIKE THAT. They’re fresh, bracing, fruity, accessible. Meanwhile, the roses were both fruit-packed (strawberries, redcurrants and the gang). I get the feeling I’ll be using the above kind of adjectives a fair bit in describing Vinho Verde’s wines. A whopping great bunch of these would definitely be well up lots of people’s streets. Maybe even yours? Except you don’t have a street, do you? You have a goddamn private gravel driveway, I’ll warrant. With an automatic gate. Whatever. Vinho Verde’s whites might well be up your driveway.

I liked Carlos and his colleagues, too.

Quinta de Santa Cruz

A bottle of Encosta da Maia, Vinho Verde, and some glasses

Finally, we visited Quinta de Santa Cruz — vineyard and home of another man who makes wine. His name is Mario Machado Marques. And what I will say about him is that his wine is very nice. You won’t be able to buy it, apparently. It’s too popular. So there.

For the duration of this visit, I was — you’ll be delighted to hear — relieved of that onerous burden of linguistic guilt of which I spoke earlier. For Mario spoke exclusively and extensively in German.

Now, you know I said that about GCSEs, right at the beginning? Well. Yes. So, I am rendered dumb whenever it comes to speaking the language. But, y’know, I’m not a total lemon. And I can still understand when someone says (in German), ‘Well, if he’s the only English one, that’s his problem.’

Like I said: Mario’s wines were very nice indeed.