Oddbins launches promotion *definitely nothing to do with the Olympics*

In which Old Parn is grudgingly impressed by the PR tactics of a reinvigorated Oddbins. Tactics that are in no way related to the Olympics whatsoever, it might be pointed out.

Oddbins promo artwork for a campaign definitely not linked to the OlympicsOkay. Now, I normally tear through unsolicited email press releases like a velociraptor through a paddock of newborn foals. But the Oddbins one I received yesterday was rather entertaining.

Ayo Akintola, the Oddbins MD, has apparently become incensed (with, of course, that particular kind of anger that just so happens to make for a good news story) at the branding restrictions imposed on small businesses that aren’t official Olympics sponsors.

As a result he is offering a ninja discount to all Oddbins customers. It’s not an Olympic discount — because he can’t call it that. It’s just a discount that coincidentally happens to celebrate an unnamed national event and to last for the next three weeks.

Here’s the funny bit.

The discount (30% off) applies to anyone coming into an Oddbins shop bearing items made by non-Olympics sponsors. Nike trainers, Vauxhall car keys, a can of Pepsi, a KFC receipt…

Yup. It’s provocative and attention-seeking. But I kind of like it. Here’s another image.

Oddbins promo artwork for a campaign definitely not linked to the Olympics

Churchill’s 20 Years Old Tawny Port Review

… will dose up your old-mannish port prejudices with a dose of ketamine (and a creamy macadamia chaser)

Looking up at a bottle of Churchill's Port. The label's typography is minimal and elegant

Doesn’t port make you think of big old chaps with gouty feet and snuff-reddened noses?

(Especially when the stuff’s made by an outfit called Churchill’s, for god’s sake.)

Well. Well. Cast aside your old bloke. Kick away his walking stick, crush his pipe and torch his slippers. Because this port is as sprightly as fuck.

In the front of your mouth, there’s a huge burst of bright, sweet, ruby cherry. It glitters. Hell, it’s practically spangly. If this is a codger, it’s a codger on ketamine.

But don’t dismiss it as all spangle; wait a couple of seconds as it sinks and spreads in your mouth like butter. Yum, sweet butter. Toasted butter, nutty butter. Macadamia, almond. Cream.

The box in which my bottle of Churchill's Tawny Port came. A rare example of modern, tasteful wine packaging. The box features striking, high-contrast black and white aerial photography of vineyards to create a brilliant patchwork of texturesAnd before I plough on into the ‘Verdict’ section, may I take a moment to commend the packaging? As you can see above, the label is a model of elegant, typographic minimalism (a few lovely details, such as the apostrophe of Churchill’s). And the whole thing came in a very nicely designed box, left. Beautifully conceived and executed, in my opinion, managing to be both modern and tasteful. Don’t you think?

Verdict

So, yes, as I was saying, allow this port to spread and bloom in your mouth: it’s very long-lived (the only respect in which it could be said to be codgerly). It’s also invigorating and vibrant — yet elegant and poised.

Which makes it the freshest, liveliest, most three dimensional port I’ve had in a good long while.

And if you don’t like the idea of being surprised by port, perhaps it’s you who’s getting a bit doddery.

Rating ★★★★ (4 stars)
ABV 19.5%
Price £24.99 from Oddbins

Paxton Shiraz Rosé 2009 review

… is a spirited and jolly bid to make pink and green go together. And is sort of successful.

Closeup of the label of Paxton's Shiraz Rose

Yep, it’s a pinkie.

And this one really is pink. It’s deep and dark and vibrant. No pallid blush here; this is a full-on crimson. The difference, I guess, between the colour your face might turn if someone paid you a flirtatious compliment, and the colour your face might turn if you accidentally exclaimed the name of the female genitalia in a class of 13-year-olds.

So. It’s very pink. It’s also green — on the face of it at least — judging by Paxton’s membership of something called 1% For the Planet, and the fact that the wine is made biodynamically.

Which sounds good, even if you’re not really sure what it means.

Meanwhile, fittingly given its colour, it leans more toward the red side of things than the white. You’d not want to chill this’n more than a tad, or you’ll kill off its plump, rosy jollitude.

Because, yeah, it’s pink; it’s jolly. Just like every stereotypical rosy-cheeked wench of tiresomely unimaginative fantasy fiction. Nose-wise, it’s all raspberry and strawberry — almost disconcertingly so, if you’re wary of Kia Ora wine syndrome, like me. And in your mouth, it’s very bright and full.

What surprises is the amount of body (which is what makes it more reddish than many rosés). There’s a good welter of matt tannic action. It’s potentially a mite confusing, even, given the sweetness of the initial mouthburst.

Verdict

I’d very happily drink this wine without thinking too much about it. That sounds a bit of a back-handed compliment. I guess it is. But sometimes you don’t want to be challenged, right? Just ask President Mubarak.

I can imagine drinking it outside in the sun and having a fine old time of it.

But given its rosy-cheeked barwench simplicity, I’m not sure it’s wholly worth £11.99, though — unless you really, really like pink and green together.

Rating ??
ABV 11.5%
Price £11.99 from Oddbins

Review: Bollinger Special Cuvee Champagne

… will remind you why celebration is — and e’er will be — fizzy

I’ve a few posts waiting in the wings for you, o dear & faithful reader — thanks to the seasonal profusion of alcohol from which we’re just emerging.

We’ve already done the sherry, so accompany me onward through my festive imbibitions. Next up? Pre-Christmas dinner champagne (courtesy of some bloke who took my parents’ old car off their hands and repaid them with a bottle of Bollinger. Which is exactly the way to do things.)

A bottle of Bollinger Special Cuvee Champagne

I love good champagne. Conversely, I despise the cheap, astringent carbonated pisswater that all too often comes in its stead.

Fortunately, Bollinger’s Special Cuvee is no pisswater. And if you’ve had your mouth shrivelled by one too many thin and acidic fizzes of late (which seems likely at a time of year when cheap fizz is almost mandatory), your first mouthful of Bollinger will remind you why you ever liked this stuff.

For this is a big, generous old toffee-apple sponge of a champagne. It is expansive. It has that characteristic delicious biscuit quality — except that here it’s richer than mere biscuit. More, I’d say, like the topping of a fruit crumble with oats, butter, muscovado sugar — crisped from the oven.

It’s this lovely savoury-sweetness that makes it, that frees it. It gives the wine full license to go bone dry (as we’d expect of a Champagne) without risking astringency.

Smell-wise, the apple and toffee are there, accompanied (subtly) by the aroma of expensive cigarettes.

And it’s a proper bubbler — pretty lively, not so fine a ‘mousse’ as some other champagnes.

Verdict

So, yes, you have it all above. A fine ol’ champagne, balanced, savoury and delicious. And it won’t shrivel your stomach and tongue with acid. It’s a pricey enough bottle, though, at full price — so if you’re spending £30-40, you should damn well expect finesse.

That said, let it be noted that this is very much the kind of champagne I’d like to be given, were someone to take a car off my hands.

(Let it also be noted, howsoever, that I do not own a car.)

Rating ★★★☆☆
ABV 12%
Price £28 (reduced from £38) at Majestic, £34.98 from Amazon (who knew Amazon sold wine?), and £39.99 from Oddbins.

El Quintanal Ribera del Duero 2009, Rioja

…probably won’t metamorphose into a champion

Okay, let’s shimmy our way through a quick Rioja – one I picked up from Oddbins as an alcoholic offering to my dear parents, upon whose hospitality I was reliant over the weekend.

And I wasn’t overwhelmed. By the wine, that is. My parents’ hospitality, of course, was overwhelming as ever.

Now there’s a good welter of mouth-shrinking tannin in this wine (unsurprising, since it’s still very young) so it would doubtless improve with ageing. And its initial flavourburst is full, dark and spiced — though my bottle, at least, was petillant (that is to say, slightly sparkling), which I don’t think can’ve been intended.

But, considering the price, the wine is disappointingly quick to fade in the mouth, with a hollowness that rapidly follows in the wake of its initial assault on the palate.

For over £10, I’d hoped for better. Hell, let me tell you: my parents deserve better.

Verdict

If you happen already have a bottle of this lying around, I’d let it lie a good while longer: it will improve. But I wouldn’t buy it on the expectation that it’ll metamorphose into a champion.

It may be that my bottle wasn’t a good example (witness that incongruous fizz). But if you find yourself shuffling round Oddbins, looking for a bottle to impress your parents, I suggest you give this chap a miss. It’s not bad, but you could do much better for the money.

Rating ★★☆☆☆
ABV 14%
Price £10.99 from Oddbins

Thomas Mitchell Marsanne, 2008

… puts on other beverages’ clothing and hangs around in bars

A bottle of the curiously butch Thomas Mitchell MarsanneWell, for most of today I have been half-deaf. Yeah, that’s why they call me Old Parn. The mundane and somewhat distasteful reason for my deafness is a blocked right ear.

Anyhow, mindful of those stories that tell of people deprived of one sense enjoying increased acuteness in all others, I wandered (ensconced within my curious, insulated realm of semi-silence) into the Oddbins that nestles mere metres from my doorstep.

And decided to pick something I’d never normally: a big South East Australian white.

(I mean a big South East Australian white wine, obviously.)

You know what? It’s not at all bad. Unusual, certainly. Possibly not even to my tastes. But not at all bad.

First thing that hit me upon cracking the blighter open? The smell of beer. Really. I’m not messing around: this actually smelt, at first waft, bizarrely lager-like. You’d think that’d be pretty offputting, non? But I didn’t find it so.

This is a rich, full, golden wine. A wine that has a great deal of heft. It’s butch. But perfumed, all the same. And there’s nothing wrong with being butch and perfumed, let Old Parn assure you right away.

And what perfume it is. So once the beer has subsided, welcome to the land of fruit juice. There’s loads of pineapple (fresh and slightly acid, not cloying and overripe) — in fact, there’s a distinctly cocktailish character to the thing. But not in the same way as that mediocre Friuli from last week. A hint of herbaceousness balances the fruit … and there is a definite fruit pastille presence. The green one.

It’s staggeringly huge in the mouth (yeah, yeah, as the actress said … whatever …) — not remotely subtle or restrained, it throws itself at your tastebuds and wraps them in a matronly embrace. Impressive, if you like that kind of thing. Indeed, its dessert-wine-esque hugeness leads to its most notable downfall: it’s too full-on. I’m more fussy than many about this — but I don’t like my wines to taste alcoholly. By which I mean, to have that somewhat raw, unrefined alcohol blast when left too long in the mouth. It makes them taste cheap.

And this wine otherwise tastes more expensive than it is.

Verdict

For the price, and if you like whackingly domineering white wines full of alcohol and fruit (but still dry), this is a pretty good choice. Don’t pair it with delicately flavoured food, though; I’d probably stick to drinking it on its own, or alongside strongly flavoured/spiced dishes. Don’t worry too much about obscuring its subtleties.

To be honest, it’s not the kind of thing I often fancy. But who’s fighting for the fancies of a half-deaf old codger anyway? Certainly not big, butch, perfumed South East Australian whites.

Rating ★★★☆☆
ABV 13.5%
Price £7.99 from Oddbins